Hi. It’s a simple question. I am trying to determine what publications a Media Seller or Publisher would read. As an ad person or a PR practitioner, if I wanted to target them with some ads or news in some publications (print), which ones would have the most impact? Which ones would they be expected to read the most?
Any and all help is appreciated!
COREY
Why would a popular musician or singing group put a social media page together? After all, aren’t they busy enough without adding the interaction that seems to be required of a social media site?
In most cases these artists do not develop these pages as a result of having too much time on their hands. In fact, most of these artists do not have a significant amount of free time to devote to a social media site.
That being said the social media site becomes an incredible means of immediate connection with fans. The social media page contains audio streaming of popular songs, video streaming of current music videos, photo galleries and of course an online blog.
These tools provide a sense of immediate connection between fans and artist. Since the page development of social media sites is all online the artists can update their page from anywhere they can gain an Internet connection (often wi-fi hot zones).
Obviously there are those who have some help in getting everything online and keeping things updated, but the point is a majority of artists have gained a clear understanding that an online community provides an incredible mechanism for marketing to already motivated fans.
Links to a primary site can often result in additional product purchases. Even if the individuals have the most current audio products they may use a social media site as the first step in locating and purchasing items such as t-shirts, hats, sweat bands, posters, magnets and many other branded items from the artist.
A social media site allows these artists to let fans know of significant achievements, news or offer information on the pre-release sale of new audio projects.
Fans take the time to post replies, ask questions and send site-controlled messages to the artist.
In so many ways the world of social media has allowed the famous to be viewed as approachable and friendly. The mystery of the artist is less mysterious and concerts can be viewed by many concertgoers as something a bit like a gathering with friends.
In an odd way the use of social media levels the playing field of the famous and yet-to-be famous. This environment is an odd mixture of reality TV, entertainment report and fan site.
The success of pop culture as a historical phenomenon makes this up close and personal approach to artists and film stars something that is meaningful to fans.
Beyond the unusually profound cultural dynamics of social media, artists and actors understand that this genre provides marketing potential to a highly motivated group of individuals.
Marketing has always been about putting a product in front of people on a regular basis. Social media allows the famous to keep their projects (past, present and future) in front of fans.
The use of social media can render fan sites obsolete because the fans have access to the famous. In turn they also have access to each other.
The example of the famous using social media can provide a reason for individuals to provide a point of connection for their own group of family and friends in a one-stop shop of information and feedback.
DOMENIC
Successful social media brings in lots of traffic. It act as a toolbox which contain communication, association and multimedia tools for sharing your content.
Question of use or not to use social media always occur in Business owners mind. Social media has both pros & cons in some way. So to clarify this question lets take a look at the following:
Security company FaceTime Communications has released results from a survey in which it asked over 500 IT managers and employees about their Internet and social media habits at work. The survey revealed that:
- 79% of workers use Facebook, LinkedIn or YouTube at work for business reasons, and of those business reasons, 54% cited professional networking, 52% said research, and 52% said learning about colleagues were what they used them for.
- 82% say they use social media sites for personal reasons
- 51% of workers use social networks at least once a day
- 62% said LinkedIn was their preferred network for business purposes while 55% said they prefer YouTube for personal reasons.
Based on this survey alone, there isn’t a whole lot of difference between the amount of people using social media for business reasons and those for personal ones. There is no clear cut answer to the question, “Is social media good for my business?” There are obviously pros and cons.
Pros
Networking:
From networking point of view social media is the best way to network with others. These are totally free. You do not need to pay any kind of payment for social media. If you are just launching your product in the market or trying to make famous your business, social media is a good way.
Brand:
Branding is also a good pro of social media. You can expose your brand by making your network with Facebook, Twitter, MySpace, YouTube, etc. and keep your already famous brand fresh.
Continue on blog….!
FREDRIC
Presented at the University of Manitoba June 17th 2008. (for those of you waiting for the Library of Congress presentation, it will be posted July 19th-ish.)
From Stephen’s Lighthouse:
http://stephenslighthouse.sirsidynix.com/archives/2008/07/michael_wesch_l.html
“Many of you have probably seen Kansas State University prof Michael Wesch’s thought-provoking video, “A
Vision of Students Today”. http://www.youtube.com/watch?v=dGCJ46vyR9o.
Recently Dr. Wesch spoke at the University of Manitoba where he explained the the basis of this video in a talk entitled, “Michael Wesch and the Future of Education.” I found it fascinating! He describes how he so naturally incorporates emerging technologies into his courses from the smallest seminar type class to the largest lecture theatre filled class.
More importantly he not only talks about the technologies but how he encourages extraordinary participation and collaboration from his students by engaging them in meaningful learning activities.
Although the video is 66 minutes long…pour a coffee, iced tea or glass of wine and enjoy this dynamic presentation from a master teacher.”
http://umanitoba.ca/ist/production/streaming/podcast_wesch.html
Dubbed “the explainer” by popular geek publication Wired because of his viral YouTube video that summarizes Web 2.0 in under five minutes, cultural anthropologist Michael Wesch brought his Web 2.0 wisdom to the University of Manitoba on June 17.
During his presentation, the Kansas State University professor breaks down his attempts to integrate Facebook, Netvibes, Diigo, Google Apps, Jott, Twitter, and other emerging technologies to create an education portal of the future.
“It’s basically an ongoing experiment to create a portal for me and my students to work online,” he explains. “We tried every social media application you can think of. Some worked, some didn’t.”
DAMON
I have dell inspiron 9400 with vista and norton 360 v2. In norton I have allowed windows media player, I have turned on media sharing. how do I get it to find my ps3. My ps3 keeps saying it can’t find any media servers. Do I have to go through a router or can I do it without one? This is beginning to bother me big time.
GORDON
Debate about the state of the news media features Eric Alterman, columnist for “The Nation” and author of “What Liberal Media?”, and Tucker Carlson, former host of CNN’s “Crossfire” and host of MSNBC’s “The Situation with Tucker Carlson”. Series: Humanitas [3/2006] [Public Affairs] [Show ID: 11460]
EZEQUIEL
I want to hear from people who have actually been their, or their families. Does the media show it to be worse than it is, better than it is, or actually how it is? How about the relationship between the troops and Iraqi civilians?
CHANCE
A few years ago when someone spoke of media, what came to our mind were the newspapers, television and the radio. A few years later we started having Online media which was more technical and was limited to Internet marketing through search engine. And today we are in the world of social media. A very different kind of media which despite of living in the virtual world has spread across to the real world too.
What differentiates social media from other media are user participation, adding comments and putting forward your views. Websites these days are using a combination of these factors in their website to make use of social media optimization for your website.
Social media optimization is a new Internet marketing technique that is making use of different and unique ideas to promote a website. The most domination factors of SMO are participants and interaction. They make use of different methods, which will help them interact and communicate with one another. It acts as a platform for people to meet one another a share thoughts and ideas. SMO makes use of blogs, forums, vice and text chat, video sharing, etc in order to exchange thoughts.
Social media Optimization has become a major requirement for websites who wish to become popular in the search engines. Websites are gradually making use of different SMO techniques like article submission, RSS Feeds, Blogs, Forums, and websites like Digg, Technorati, Del.icio.us etc. as their social media marketing tool.
Social Media laurels state that SMO is all about being social. It is believed to be an extremely casual and relaxed form of search engine marketing. It believes in compacting the world into a nutshell, where everything will be accessible and convenient. Social Media Optimization techniques expand your website’s horizon and make it more popular amongst people.
There are several websites like Facebook, LinkedIn, Twitter, Digg, Stumbleupon and many more that can be used to bring your website closer to the world. SMO adds wings to your website and leaves it in the horizon to draw its own path. And similarly SMO itself has a vast horizon to explore which we shall know only with the passage of time.
EMORY
In part two of The Listening Post we look at the media scene in the US post-George Bush. What will it look like in the new Obama political era and what will the Obama presidency mean for aggressively pro-Bush media like Fox News and the Wall Street Journal?
FILIBERTO
